OUR
STORY

Our
Generation
are
looking
to
create
a
clothing
brand
that
is
massively
focused
on
being
sustainable
and
ethical.

Establishing our first tailoring shop in London in 1910, we’ve been shaping the fashion industry since our humble beginnings. Today, we focus on curating the best collections of 0–16 kids clothing, from classic Stone Island Junior and Moncler staples to statement pieces from Gucci, Kenzo and Burberry. Home to the freshest drops and exclusives.

Pair text with an image to focus on your chosen product

SUBHEADING

IMAGE
WITH
TEXT
OVERLAY

There
are
only
three
things
I
can
do
-
make
a
dress,
decorate
a
house,
and
entertain
people.
You
have
to
stay
true
to
your
heritage;
that's
what
your
brand
is
about.
Clothes
mean
nothing
until
someone
lives
in
them.
If
you
cut
a
painter's
hands
off.

LUXURY MATERIALS

We understand that creating your custom size can feel daunting. But not to worry, it's actually quite easy and completely risk-free. If you're not 100% happy with your fit, we'll remake your first shirt from scratch free of charge or give your money back.

RESPONSIBLE MATERIALS
LUXURY-GRADE MATERIALS
LIGHTWEIGHT CLOTH
WORLD CLASS CRAFTING